Search Engine Optimization: On-page Optimization

Search Engine Optimization: On-page Optimization

Search Engine Optimization, or SEO for short, is a constantly evolving field which has grown into a full blown industry. There’s a wide range of topics to consider when looking into SEO. One of the most critical factors is on-page optimization. On-page SEO helps Google to better understand what your website is about. The better Google understands your website content, the more improvement you will see in your rankings, and this leads to more organic traffic.

What is on-page optimization?

On-page optimization consists of improving the readability of your website content, making sure the content answers the question by the searcher, including keywords in the right areas like headings and meta data, image optimization, and removing unnecessary phrases or sentences to make the writing more concise. If you’re not familiar with these topics then we suggest you hire a SEO professional to help you out. Otherwise you could end up spending months learning about all the different elements involved in on-page optimization. You can also check out for more information on these topics.

How to Start Optimizing Your Page Today

While it may take months to learn about all the various factors of on-page optimization, you can do a few things today.

Start by including your focus keyword (or choose from your list of keywords) in your headings and subheadings. Also, be sure to include it in the first 100 words of your page (especially if it’s a blog post). Make sure to include your focus keywords in your meta title and meta description as well (these are the pieces of information that pop up when your website shows up on a search engine results page (SERP). Finally, make sure to make the content on the page answers the question your customer was asking when searching for your particular keyword(s).

SEO takes time to kick in so the sooner the better. Don’t wait to optimize your website, start today!